Pure Cremation Television Advertising

The information being given in the saturation of advertising by the company 'Pure Cremation' on daytime TV needs some clarification.

What they are selling is a 'direct cremation' which every independent funeral director already offers.

However, what 'Pure Cremation' doesn't make clear is that the person who has died is taken in a van all the way to Andover in Hampshire! The person is usually taken along with other deceased people taking a circuitous route as suits the logistics of the company.

Also, if the person dies anywhere other than in hospital, there is a £250 surcharge!

If you are thinking of planning a direct cremation, contact us, as you will pay less, have options to change details (such as being able to visit the person who has died in the Chapel of Rest), the cremation would be at a local crematorium and the service throughout is personal.